Is social media worth the time? Is it worth the hassle of creating accounts and trying to grow them? Will social media accounts help my business? Do I need a social media manager?
These are questions I hear all the time at Smyth Marketing.
Social media has a huge impact in today’s world. It’s almost impossible to find someone without some sort of social media account, whether it’s twitter, facebook, pintrest, instagram, tumblr, or more, it seems like everyone is plugged in.
Even seniors are turning to social media, and with the rising generations becoming so hooked on it, like it or not, it’s here to stay.
I recommend that every business should have at least a Facebook account at the minimum. It ranks easily in google, allows people to review you, and helps you share meaningful content and enlarge your potential audience.
Growing a social media account takes time and diligence, which is why some people opt to not even create them.
It helps to think of it as a marathon and not a sprint. Take it one step at a time. Create as business page one week. Then aim to post one article or meaningful post each week. Pretty soon you’ll have a decent following.
Social media pages also help Google recognize your company as authoritative. This in turn helps to grow your SEO presence and helps more clients to find and interact with your website.
Unless you’re a massive company I would not worry about a social media manager. If you have a friendly receptionist for your business they are often great candidates for answering messages and replying to posts.