When it comes to SEO, the internet is a fiery hell-storm of debate. There are “SEO pros” who will charge you $100 for a front page ranking, only to spam your website with horrible backlinks and tactics that get your website penalized.
At Smyth Marketing our motto is slow and steady. We factor in all sorts of ranking signals and never use shady techniques that could get you sent to website jail.
In the SEO world there seems to be an increasingly growing debate as to whether on-page or off-page SEO is more important.
From what I’ve seen working on clients websites over the past 10 years, there is not a one size fits all answer to the question.
There are so many different things to take into consideration, such as keyword difficulty, competitors, and the niche you are trying to work in.
For example: if your competitors are ranking with horrible on-page SEO and spammy backlinks, chances are you can pass them easily with purely on-page SEO and strong interlinking.
If you’re trying to rank for a very competitive term and your competitors are doing everything right, then you will need to do it better. This means great on-page SEO, and great off-page interlinking, citations, etc..
Hopefully this sheds some light on the debate that I hear quite often. Remember, a website is like a human body, no two bodies respond the exact same way to a prescription, and no two websites respond the same way to the same tactics.
Personalize your approach based on your competition and you will see success.